Archive for February, 2011

It’s The One That Makes You Poop II

For those of you who have not read the first part of this post, I suggest you do that before reading this one. It’s here.

Anywho, I’ve been doing some thinking and I like what we have so far in terms of the slogan. However I feel that we need to use both slogans, one for kids and the other for older people. We need to use the slogan “All Bran: It’s the one that makes you poop!” for kids, and then, because adults don’t generally like to think about poop we will be a little bit more discrete for them. Plus adults have been keeping All Bran in business for a long time now, so we should have no problem selling to old people more.

We have the slogans, now all we need is a picture that can fit with both, and also appeal to both audiences…

works for me

I feel that an image like this will make young people and the elderly alike laugh when they see it, plus combined with the slogans I feel it’s a sure fire winner. The only problem is that we don’t really want a picture of an old lady on our box of cereal. No one wants to stare at that while they’re eating. Plus that does not really stand out in the most competitive grocery aisle in the grocery store.

It's a multi-coloured marketing hell

We cannot compete with colourful cereals like Froot Loops with a picture of a surprised old lady, we’ll get blown out of the water. But have no fear, because I think I have an idea. Unfortunately it’s not all my idea, it’s originally something done by a small company called Doritos, ever heard of them?

they're kind of a big deal

No I’m not interested in making All Bran Nacho Cheesy flavoured, nor do I wish to make them triangular, what I’m interested in is the packaging Doritos use. I’m going to let you in on a little secret here readers, I work in a grocery store, I have been there way too long, I know that place like the back of my hand. I know what sells and what does not sell. Doritos sell. Look at the picture of the bag above, it does not even say what flavour of chip it is. And yet I can vividly remember having to fill those damn chips up every twenty minutes when they first came out. My suggestion is that we follow Dortios’s strategy and make the new All Bran a mystery.

an orange mystery

I say we just paint the box all orange and put the Kellogg’s logo on the top where it would usually be, and call it a day. Why orange you might ask? Well friend, for one it’s my favourite colour, and also it stands out. I think that if people just see a bright orange box in the cereal aisle with the trusted Kellogg’s logo on it they are going to get curious and buy it. We could even add in something like “look for it in orange” in really small letters on the advertisements with the old lady. This is, in my opinion, the best way we are going to be able to sell All Bran to adults and kids alike. Yes, eventually word will get out and everyone will know that the orange box is All Bran, but by then people will have already bought the cereal and we will be rolling in the money

Based on my Google image search, I now understand that only cats and naked people roll around in money...

So it looks like this is the end of our experience with marketing. Hopefully Kelloggs see’s this and offers me a job tomorrow, but I doubt it. Anyways as always here’s something to look at for a little bit…

if in twenty minutes you still haven't figured out what is happening here, don't bother just move on

VIDEO PROJECT

This is my video project for Pop Culture. My Friend Kevin is in Advertising and society and he is using this video for that class as well.

It’s the One That Makes You Poop

Alrighty, so I think I’ve talked enough about women for the time being, plus on Friday I am going to be posting a video all about women and their role in advertising, so if you haven’t got your fill up till now, hopefully that will do the trick. For this weeks post I am going to write about something different… I just have to think of something that relates to the course first. Give me a sec here…

…Well a lot of this course has to do with Marxism, which is interesting sometimes. And how the people (or person) who controls the mode of production also controls the way society functions, or our ideas and ideologies I suppose would be a better way of putting it.

Capitalism: Getting old men hot wives since 1817

So that’s one thing for sure, but then again that has been done before (by me and countless others) and I want something original to write about tonight. I’m trying to think of anything strange or interesting I’ve seen this week, unfortunately I really haven’t left the house much this week because of the weather. Que the internet! Research time!

Well I’ve been thinking a lot about advertisements and how, if given the opportunity, I would go about making one. Obviously the product would have a lot to do with the way the advertisement was created, but I am willing to do an experiment here if you (the reader) are willing to bear with me. Here’s what I propose, I am going to close my eyes and hit one letter on my key board into a Goggle search. The first product name that comes up from this Google search is the product that I am going to attempt to construct and AD for. So here goes; the letter is: “K”. There are a few products that I see here, one is Kellogg’s cereal, but that’s too easy, making cereal commercials literally consists of either misspelling the product name in a way that still makes it pronounced properly, but is in fact spelled wrong (I’m looking at you here Froot Loops), or  advertise to women about how this cereal will make them loose weight (Special K) what the hell is a pilate anyways?

I kid you not, this is the Google image result for pilates

So I suppose I could try and change the game a little and design a new advertisement for a Kellogg Cereal. I guess now it’s just a matter of finding a more specific cereal, there’s so many to choose. For this I am going to go to the official Kellogg website and pick one out of a list. Alright the first cereal on Kellogg’s product list is All Bran and Kellogg’s slogan for All Bran is “Feel lighter and more energetic”. Well that’s fine, I guess, except it’s a little boring. Which is why I suggest we spice it up a little. I think All Bran needs to be for more than  just for old people, because let’s be honest here as of now it’s main demographic is those who have experienced everything they want to experience in this lifetime and are looking for a simple and plain cereal whose name is spelled in good ol’ fashion English. Plus if it helps them move their bowels then that’s always a positive.

"A poop would be nice this afternoon, wouldn't you say so?"

I feel that with  the right touch Kellogg’s could sell this stuff to anyone, mid -life adults, students, teenagers, even kids if they did it right! I mean Wheaties used to sell to kids, and although I have never experienced the cereal, I know what it was comprised of, and it had none of the sugar or strange colours that the cereals of today have. What Wheaties had was a slogan (“Breakfast of Champions”) and household athletes that backed up that slogan.

they even spelled Wheat correctly

Wheaties sells to kids, so why can’t All Bran? I think they can. First we need to change the slogan. If we are going to try and market this for the young and the old I think we should just go right our and say it, say what everyone already knows, that’s right, you know what I’m talking about. “All Bran: it’s  the one that makes you poop!” I mean who doesn’t like a good bowel movement every now and again? I’m 20 years old and I still find it nice and relaxing, old people clearly already like All Bran for what it does to their bowels, and kids, well everyone knows kids like to poop. Or if using the word poop is too descriptive we could change it to “ALL BRAN: It’ll keep you regular”. Or something of that nature. For now I’m going to think about this a bit more and come back to it, it’s getting late and I still have other things to do. We will figure this out though, just give it some time here. For now watch this, it’s entertaining.

http://ted.com/talks/view/id/1063

Viva La Revolución!!

So I’ve officially started filming my women in advertising video. It’s slowly but surely becoming something that will hopefully become impressive to watch. I’m discussing the role of women in advertisements in terms of their past role, their present role, and what the future will hold.

I give you the future

When researching for this project I came across a professor at the University of South California, or USC for short. I was on the website TED (ideas worth spreading) and I found a lecture by Johanna Blakley. I will link her full lecture at the end of this post. Essentially she talks about how women are now shaping the way the media sees the masses and how the internet is changing the way the media targets its audience. In the past marketing and advertising executives would group people based on their presumed interests. For example males aged 18-24 are assumed to be interested in women, fast cars and sports, fairly simple right? However to ASSUME is to make an ASS out of U and ME… Essentially with things like Facebook and Google  where advertisers can see everything about a person advertisers are learning a lot more about people. And because studies have shown that women use the internet more than men, it is women who the advertisers and media executives are studying and getting their most amount of information about. So basically the researchers are studying women and producing content that would attract their attention more than men, because women are the gender on the internet more often.

Whether Blakley is right or not I have no idea, but some of the things she talks about really did catch my attention. I think it would be very interesting though to see if a change in advertising does happen, and women become the cause of the change. I have never lived through a revolution (quiet or non-quiet) but I feel  it’s something I’d be into.

it's all fun and games...

... until someone gets hurt

Anyways that seems like a good place to end this one. I haven’t posted in a while so I’m going to keep it short because I kind of forget how to write. Here’s the video as promised, you should watch it because I did not do it any sort of justice in my explanation.